Case Study: When We All Vote recruits 400,000 new voters with Mobilize

How When We All Vote recruited 400,000 new voters with Mobilize

When We All Vote is a nonprofit dedicated to increasing voter participation that, during COVID-19, had to shift from “digital first” to “digital only” and find new ways to engage volunteers and host events remotely. To run its virtual #CouchParty series and keep volunteers connected, the organization turned to Mobilize’s community-organizing platform to plan, promote, and manage online events.

Mobilize provided the event platform and features — automatic email/SMS nudges, event suggestions, bring-a-friend prompts, event campaigns, and integration with OutVote — enabling volunteer-hosted events and streamlined follow-ups. Using Mobilize, WWAV ran 122 couch parties with 42,000 RSVPs, secured 15,000+ additional volunteers through prompts and invites, helped 13,000 people start or complete voter registration, and ultimately reached 400,000 new eligible voters.

When We All Vote

Laura Miller

Mobilize Director