Case Study: Planned Parenthood Virginia PAC achieves 5x turnout boost and helps turn Virginia blue in 2019 with Mobilize

How the Planned Parenthood Virginia PAC helped turn Virginia blue in 2019

Planned Parenthood Virginia PAC (PPVA), part of Planned Parenthood, needed a more effective way to recruit and manage volunteers in a state with annual elections. Prior to switching, PPVA was using a cumbersome proprietary organizing tool that lacked features, so they joined Mobilize in late 2018 to test Mobilize’s volunteer organizing platform.

Mobilize delivered a fast, no‑delay implementation and automated administrative tasks so organizers could focus on outreach, boosting signup and engagement rates. Through Mobilize, 50% of supporters confirmed attendance, PPVA drove 300 volunteers to take 756 actions in the 2.5 months before the 2019 election, and their work with the Democratic Party of Virginia contributed to a 5x turnout versus 2017 and helped turn Virginia blue—showing Mobilize’s measurable impact on their organizing outcomes.

Planned Parenthood