Case Study: National Education Association achieves large-scale virtual engagement and tens of thousands of new signups with Mobilize

How the National Education Association advocated for our nation’s educators in light of COVID-19

The National Education Association (NEA), a 3‑million‑member union representing educators across the U.S., faced rising uncertainty during COVID‑19 about school reopenings, funding, and legislative protections. With stay‑at‑home orders preventing in‑person town halls, the NEA needed a way to rapidly communicate with members, gather concerns, and mobilize advocacy—so it moved its outreach online using Mobilize alongside Zoom.

Mobilize provided a centralized events feed, automated reminders, event‑suggestion and “bring‑a‑friend” prompts, post‑event surveys, and automatic VAN syncing, saving staff time and reducing no‑shows. The virtual town halls averaged 4,333 registrants each (about 40,000 attendees total), Mobilize’s event suggestions drove 20,000 additional signups and its bring‑a‑friend prompts generated 83,000 more signups (24% of the total), while automated reporting and VAN integration streamlined follow‑up and planning for the NEA.

National Education Association