Case Study: NARAL Pro-Choice America achieves 3x growth in monthly volunteer shifts with Mobilize

How NARAL Pro-Choice America increased monthly shifts 3x year-over-year

NARAL Pro-Choice America, a 2.5 million-member advocacy organization, faced rapid membership growth and “fights on every front” in 2018 that stretched a small organizing team thin. They needed an integrated events and action platform to absorb volunteer interest, get people working immediately, and track supporters without heavy manual work in VAN—so they adopted Mobilize.

Mobilize centralized NARAL’s event management (feed, API event map, automated confirmation emails/texts, post-shift surveys, and integrations with EveryAction and NGP VAN) and enabled distributed volunteer hosting and multichannel recruitment. The result: roughly 3x growth in monthly shifts (from ~600 to ~1,900), 8,500 shifts from 5,100 supporters in 14 months, 45% of shifts confirmed automatically, 136 volunteer hosts, 5 hours saved per staff member per week, and 29% more shifts coming from the Mobilize network.

NARAL Pro-Choice America

Brittany Vock

Associate Organizing Director