Case Study: JCDecaux Finland achieves 107% visitation uplift with Mobilewalla Location Visitation Attribution

Proving the Positive Impact of Outdoor Advertising

JCDecaux Finland Oy, a division of the global outdoor advertising leader JCDecaux Group, worked with its Helsinki museum client to prove that outdoor advertising was driving meaningful increases in visitation. The main challenge was demonstrating the impact of out-of-home campaigns on location visit metrics.

Mobilewalla provided its Location Visitation Attribution solution to measure campaign effectiveness. The results showed a clear uplift: the exposed group visit rate was 1.31% versus 0.63% for the control group, delivering a 107% visitation uplift.

JCDecaux Finland Oy