Case Study: Leading Major Asia-Pacific Telecommunications and Digital Service Provider achieves better subscriber acquisition and retention with Mobilewalla

Leading Major Asia-Pacific Based Telecommunications and Digital Service Providing Organization - Customer Case Study

Leading Major Asia-Pacific Based Telecommunications and Digital Service Providing Organization, a major Asia-Pacific telecommunications and digital service provider, needed a deeper understanding of local household composition to better understand subscribers, their competitive overlap, and opportunities to win non-subscribers. The company turned to Mobilewalla for feature engineering and data enrichment to overcome first-party data gaps around household-level insights.

Mobilewalla constructed and validated household profiles by enriching the telco’s first-party data with anonymized household, connectivity, demographic, device, and app-usage data. The solution identified 77% of households with 75–80% accuracy against ground-truth data, reaching 90% of the telco’s KPI. The enriched data is now being used by the marketing, data/AI, and analytics teams for acquisition, up/cross-sell, churn modeling, and competitive market-share analysis.