Case Study: Large National Luxury Retailing Company Achieves Higher Ad Attribution and Visitation Uplift with Mobilewalla

Large National Luxury Retailing Company - Customer Case Study

Large National Luxury Retailing Company, a major national luxury retailer operating across brick-and-mortar and online channels, wanted to understand who was receiving its digital ads and whether that spend was driving online and in-store traffic. Mobilewalla helped address this challenge with its data enrichment, identity match, and location visitation attribution services.

Mobilewalla enriched first-party data and matched impression logs to known consumers to create persistent identities and measure post-impression behavior. The vendor identified 37% of ad recipients, a 3.7x lift over the retailer’s prior 10% match rate, and showed strong engagement impact: 140% store visitation uplift and 378% website visitation uplift versus control groups.