Case Study: Large Consumer Packaged Goods Company identifies ideal buyers with Mobilewalla

Large Consumer Packaged Goods Company - Customer Case Study

The Large Consumer Packaged Goods Company, an India-based multinational conglomerate spanning FMCG, hospitality, packaging, and IT, struggled to build rich consumer insights because most transactions happened offline. It had invested in a DMP to grow first-party data for lookalike audiences and customer acquisition, but limited digital engagement meant the data needed to identify and target ideal buyers was still missing. Mobilewalla helped address this gap with third-party data and data science expertise.

Mobilewalla built cross-channel consumer profiles, matched them to syndicated and custom audience segments, and delivered them into the company’s DMP for ongoing campaign activation and monitoring. The result was a set of dynamic ideal consumer profiles and audience lists for each brand, refreshed monthly to reflect changing behavior. These insights improved targeting for search, display, and social campaigns, enabling more personalized messaging, better engagement, and stronger lookalike audience development.