MobileUp
45 Case Studies
A MobileUp Case Study
The University of the Arts, a school of about 1,800 students, sought to increase student engagement and provide easier access to campus resources. Their goal was to find an easily accessible way to interact with students, increase programming attendance, and help first-year students learn about their new campus and city. They turned to MobileUp Software for a student engagement app solution.
MobileUp implemented an app that featured a gamified activity called The Great Race for UArts Day, where students documented visits to locations via photos tracked on a leaderboard. The app also included year-round features like event calendars, a dining menu, and a campus directory. This solution recorded nearly 1,700 completed challenges in about 10 hours and led to a reported increase in engagement across the board, including new student organization start-ups and event attendance. MobileUp's platform also generated a great deal of new feedback from students.