Case Study: Texas Aggregates & Concrete Association improves member engagement with MobileUp

Texas Aggregates & Concrete Association boosts member engagement with MobileUp as 70% of members download the app

The Texas Aggregates & Concrete Association (TACA) faced the challenge of building stronger value and closer, more immediate connections with its 1,000+ members. To enhance its communication mix beyond web, email, print, and social media, TACA sought a mobile app solution from vendor MobileUp.

MobileUp implemented a comprehensive mobile app that integrated with TACA's systems, facilitating event management, instant notifications, advocacy, and member directories. The solution was a significant success, achieving a 70% member download rate. Results included easier event sign-ups, faster renewals and purchases, streamlined paperless event management, and more engaged members, leading to improved cash flow and operational efficiency for the association.

Texas Aggregates & Concrete Association