Case Study: Texas Aggregates & Concrete Association improves member engagement with MobileUp

TACA Builds Stronger Connections and New Lines of Communication with Mobile App

Texas Aggregates & Concrete Association (TACA) wanted a faster, more direct way to communicate with its 1,000-plus members and improve event management, advocacy, and overall member engagement. To solve this, TACA chose MobileUp’s no-code mobile app platform to complement its existing communications channels and give members easier access to information and services on their phones.

MobileUp implemented the app with integration to TACA’s Naylor association management software, enabling features like event calendars, instant notifications, member directories, committee communications, and membership renewals. The results included over 70% member usage, successful AMS integration, increased engagement, faster signups and renewals, and a more paperless event process that reduced printing and mailing costs.

Texas Aggregates & Concrete Association

Andrea Tilley

Manager of Membership & Events