Case Study: Oklahoma Veterinary Medical Association boosts conference engagement with MobileUp app

Oklahoma Veterinary Medical Association drives 1,600+ scans with MobileUp app launch

The Oklahoma Veterinary Medical Association (OVMA) faced the common challenge of engaging its members through traditional communication methods like email and websites, which were often ignored after a full workday. To overcome this, OVMA partnered with vendor MobileUp to launch a native mobile app to bolster its communication strategy.

MobileUp implemented a solution centered around launching the app at OVMA's annual conference. The app featured a conference calendar, personalized itineraries, an attendee directory, and a QR code-based stamp game to drive engagement and networking. This strategy resulted in nearly 300 downloads during the event and over 1,600 booth scans, successfully introducing members to the new platform. MobileUp provided the tools for OVMA to improve communication and member engagement year-round.

Oklahoma Veterinary Medical Association