Case Study: Missouri Valley College grows app adoption and campus engagement with MobileUp

Missouri Valley College drives 3,000 monthly app sessions with MobileUp

Missouri Valley College, a small Midwestern college, needed a more effective way to communicate with and engage its students, a generation that constantly uses smartphones. To meet this challenge, they partnered with MobileUp to implement a custom app.

The solution implemented by MobileUp focused on providing essential features like a digital student ID card and campus map to demonstrate immediate value and drive adoption. This simple approach, promoted during orientation, encouraged downloads and established the app as a daily resource. As a result, the Missouri Valley College app averaged 3,000 sessions per month, providing the school with an effective new channel for push notifications and event information. The strategy proved more effective than traditional methods like email and flyers, delivering a positive return on investment for MobileUp.

Missouri Valley College