Case Study: Minnesota Credit Union Network achieves richer member engagement and lower event app costs with MobileUp

Minnesota Credit Union Network lowers event app costs by over 60% with MobileUp

The Minnesota Credit Union Network (MnCUN) was seeking to replace its older, higher-priced event mobile app. Their challenge was to find a lower-priced solution with more comprehensive member engagement capabilities that weren't originally in their plans or budget. They discovered the GoEngage platform from vendor MobileUp.

By implementing MobileUp's solution, MnCUN not only ran its major events but also added year-round engagement features like peer-to-peer groups, directories, and job boards. The results included overwhelmingly positive member feedback, over 800 app downloads, and an annual licensing fee that was over 60 percent less than their previous provider. MobileUp provided a more flexible and powerful platform that helped MnCUN deliver more value to its members.

Minnesota Credit Union Network