Case Study: Michigan Bankers Association improves member engagement with MobileUp

Michigan Bankers Association drives 100% click-through rate with MobileUp

The Michigan Bankers Association (MBA) needed a new mobile app to better connect with and engage its members, as its previous app was unsatisfactory and lacked critical features like push notifications. They partnered with MobileUp Software to develop a best-in-class bankers association mobile app to solve this challenge.

MobileUp implemented a new mobile app through an efficient and organized process, providing exceptional customer service and ongoing support. The solution was a huge success, meeting all of MBA's expectations. The app achieved hundreds of downloads and an impressive 100% click-through rate for pushed content, significantly improving member engagement.

Michigan Bankers Association