Case Study: Massachusetts Council on Aging modernizes its annual conference with MobileUp

Massachusetts Council on Aging boosts conference app adoption to 80% with MobileUp

The Massachusetts Council on Aging (MCOA) needed to modernize its annual conference by moving away from paper-based materials and improving member communication. Their challenge was to find a mobile solution that could deliver programming, manage the event, and support their new branding. After evaluating several providers, MCOA selected MobileUp as their vendor to implement a mobile app.

MobileUp implemented a comprehensive mobile app solution for the conference. The results were highly successful, with 80% of attendees adopting the app and post-event satisfaction scores reaching 9 out of 10. The app modernized the attendee experience, effectively replaced paper materials, and successfully introduced MCOA's new branding. The positive impact established the MobileUp app as a key strategic foundation for all future MCOA events.

Massachusetts Council on Aging