Case Study: Kansas Bankers Association Streamlines Conferences and Member Communications with MobileUp

Kansas Bankers Association streamlines conferences and communications with MobileUp Software

Kansas Bankers Association (KBA) needed a better way to manage conference materials and member communications without the cost and burden of heavy printing and manual distribution. The association turned to MobileUp and its software platform for a conference app that could serve as a stand-alone resource for handouts, speaker information, sponsors, and event details.

MobileUp helped KBA move to a more paperless, centralized experience for conferences, with content loaded in advance and tailored to each event so attendees could build itineraries, download presentations, and refresh the app for multiple conferences. The result was a significant reduction in logistics and printing costs, saving KBA hours of document assembly and several thousand dollars per conference, while also supporting advocacy, education, networking, and marketing alongside email communications.

Kansas Bankers Association

Mary Taylor

Vice President, Marketing