Case Study: Iowa Association of Community Providers goes paperless and improves conference engagement with MobileUp

Iowa Association of Community Providers boosts conference app adoption to 85% with MobileUp

The Iowa Association of Community Providers (IACP) needed to modernize the experience for attendees of its annual conference and trade show. Their challenge was to streamline communications, improve the attendee experience, and save on expenses by going paperless. To meet this challenge, IACP turned to MobileUp and its GoEngage platform.

MobileUp implemented its integrated event management app, which featured schedules, presenter information, and sponsor details. The solution was a success, with the IACP Mobile App being downloaded and used by 85 percent of attendees. This high adoption rate eliminated the need for printed materials and allowed the association to send real-time notifications, greatly improving both productivity and the overall member experience.

Iowa Association of Community Providers