Case Study: Oklahoma Veterinary Medical Association boosts conference engagement with MobileUp

How the Oklahoma Veterinary Medical Association leveraged its annual conference to introduce a new app to its members

The Oklahoma Veterinary Medical Association worked with MobileUp to improve communication and engagement with members who were difficult to reach through email, voicemail, or the association website. The challenge was to give attendees a better conference experience while introducing a new mobile app in a way that would quickly drive adoption and make the app useful beyond the event.

MobileUp delivered a native conference app that included the schedule, speaker details, “My Itinerary,” attendee and exhibitor directories, contact-saving features, and a QR-code-based booth scan game to boost exhibitor traffic and networking. Nearly 300 attendees downloaded the app during the conference and completed more than 1,600 scans, and the association reported that members appreciated the convenience and planned to keep using MobileUp’s app year-round for stronger communication and engagement.

Oklahoma Veterinary Medical Association

Amanda Meeks

Executive Director