Case Study: Michigan Bankers Association launches a successful member engagement app with MobileUp

How MobileUp Created A Bankers Association Mobile App That Exceeded Expectations

Michigan Bankers Association (MBA) needed a better way to connect with and engage its members after finding its old mobile app unsatisfactory. The association turned to MobileUp for a new mobile app that could support member communications, events, and ongoing engagement in a more modern, mobile-friendly format.

MobileUp guided MBA through an organized onboarding and launch process to build a polished association app with features like push notifications and content delivery. The new app was described as a huge success, with MBA reporting hundreds of downloads, strong member adoption, and a 100% click-through rate. MBA also praised MobileUp’s fast, responsive customer service and continued support after launch.

Michigan Bankers Association