Case Study: M200 Association connects members year-round with MobileUp’s custom mobile app

How a Risk Management Association Used a Mobile App to Keep Members Connected

M200 Association, a private nonprofit association for risk management executives, needed a better way to keep its globally distributed members connected and engaged beyond email and in-person meetings. Working through NiKnack Marketing, the group turned to MobileUp and its member app solution to create a more modern digital community for sharing advice, resources, and updates.

MobileUp helped NiKnack Marketing build a custom branded year-round association app, expanding from an existing event mobile solution into a central hub for member communication. The app was launched after a trial with the Member Experience Committee and board, received positive feedback, and has become a staple part of M200 Association’s member experience, though no specific numerical results were provided.

M200 Association

Brenda Lombardo

Program Manager