Case Study: Dallas Bar Association improves member communication and non-dues revenue with MobileUp

Dallas Bar Association streamlines 11,000-member communications with MobileUp

The Dallas Bar Association, serving over 11,000 members, faced a challenge in making communications across its numerous sections and committees easier while also seeking to create new non-dues revenue opportunities. They needed a mobile app solution to facilitate peer-to-peer messaging, group management, and event organization.

The association chose the GoEngage platform from MobileUp for its comprehensive features and significant cost savings, as the annual fee was a third of other options. The solution provided single sign-on integration, enhanced collaboration tools, and new sponsorship opportunities for non-dues revenue. Results included improved member engagement and an expected increase in membership renewal rates due to in-app reminders and payment links.

Dallas Bar Association