Case Study: Dallas Bar Association boosts section communication and non-dues revenue with MobileUp

Dallas Bar Association Enhances Communication and Non-Dues Revenue Opportunities with MobileUp

The Dallas Bar Association, which serves more than 11,000 members, needed a better way to manage communications, events, and collaboration across its many sections and committees while also creating new non-dues revenue opportunities. It turned to MobileUp and its GoEngage mobile app platform to streamline peer-to-peer messaging, calendaring, document sharing, and event coordination for members.

With MobileUp, the DBA launched a branded member app with single sign-on, AMS integration, in-app notifications, group management, and sponsorship opportunities. The association said the annual licensing fee was only one third the cost of other options it evaluated, and the app is already helping improve member engagement, simplify renewals, and support future non-dues revenue through in-app sponsorships.

Dallas Bar Association

Jessica Smith

Communications Coordinator