Case Study: Minnesota Credit Union Network reduces mobile app costs and boosts member engagement with MobileUp

Credit Union Network Finds MobileUp a Feature-rich, Low-priced Solution for Events

Minnesota Credit Union Network (MnCUN) needed a lower-cost mobile app that could do more than just manage events. After being introduced to MobileUp and its GoEngage platform, the association saw an opportunity to replace its older, more expensive app while adding broader member engagement tools for its 90+ credit unions and 4,000+ employees.

MobileUp helped MnCUN build a no-code event app for conferences and monthly events, integrate with its Personify/MemberClicks AMS, and add year-round features like groups, directories, job boards, and advocacy updates. The result was over 800 app users and growing, more than 20 active groups, stronger sponsor value through in-app promotions, and licensing fees that were over 60% lower than the previous provider.

Minnesota Credit Union Network

Benjamin Hering

Director of Engagement