Case Study: Galpin Motors achieves increased email engagement and stronger community ties with mobileStorm

Top Auto Dealer Drives Email Marketing with mobileStorm

Galpin Motors, the No. 1 volume Ford dealer in the world, wanted to leverage the loyal community it had built over six decades and maintain its leadership as a creative marketer. To do that the dealership partnered with mobileStorm, using mobileStorm’s web-based email marketing services to deliver a monthly newsletter (“Galpin Insider”) and targeted email campaigns that reach customers and prospects with timely, relevant offers.

mobileStorm implemented segmented email blasts and the Galpin Insider newsletter to preserve the small‑town community feel while promoting products, events, and service offers (for example, pulling Mazda owners for specific rebate notices). The result: high open rates, strong positive feedback from customers and prospects, and a measurable shift away from direct mail toward more cost‑effective, targeted email outreach — helping Galpin Motors drive response and deepen customer relationships.

Galpin Motors

Jeff Skobin

Director of Marketing