Case Study: Riverwalk Casino gains 3,000+ SMS subscribers in two weeks with mobileStorm

Riverwalk Casino Gain 3,000+ SMS subscribers in two weeks

Riverwalk Casino, a locally focused casino and hotel with a loyal 45+ player base, wanted to expand its marketing beyond traditional channels and email into SMS. With little prior experience in text-based promotions, it turned to mobileStorm and its SMS marketing services for guidance, customer support, and an integrated mobile strategy.

mobileStorm helped Riverwalk Casino launch the “Happy Text Team” SMS program, starting with audience research, list cleansing, and a double opt-in offer tied to free buffet rewards and a $500 drawing. In about two weeks, the campaign generated 3,121 SMS subscribers, including 1,617 opt-ins from the uploaded list and 1,504 via text-in, while also driving a spike in facility traffic so strong the buffet promotion had to be paused.

Riverwalk Casino