Case Study: Styles for Less drives 1,000+ new daily SMS subscribers with mobileStorm

Retailers Uses Old-School Opt-In Method to Boost New School Engagement, Drives 1K-1- New Daily SMS Subscribers

Styles for Less, a retailer of women’s and junior clothing, shoes, and accessories with more than 150 stores, wanted a better way to engage customers beyond email. The company partnered with mobileStorm and needed a strategy to quickly grow its SMS database using mobile as a more immediate and personal channel.

mobileStorm helped Styles for Less launch an SMS program using text-in promotions and paper opt-in cards at stores and registers. The approach generated more than 250,000 subscribers and 700–1,200 new opt-ins per day, with most sign-ups coming from the paper cards. The success of the program also led Styles for Less to expand into birthday SMS messaging and other future mobile engagement efforts.

Styles for Less