Case Study: Planet Hollywood achieves 13.5% new-player conversion rate with mobileStorm SMS marketing

Planet Hollywood Adds to Players Club and Boosts Revenue with SMS; Campaign Generates 13.5% New-Player Conversions

Planet Hollywood Resort & Casino partnered with mobileStorm to pilot an SMS marketing program aimed at driving foot traffic, increasing on-floor play, and growing sign-ups to its A-List Player’s Club. The casino sought a rapidly deployable, easily trackable solution with measurable ROI, and chose mobileStorm’s SMS platform for a short test campaign.

mobileStorm ran a keyword-driven, double opt-in SMS promotion with four on-property CTAs offering $10 in free slot play for new A-List sign-ups; the campaign generated 514 text-ins, 348 opt-ins (70%), 237 who received the gaming offer, and 34 new Player’s Club sign-ups (13.5% conversion), producing $2,809 in new revenue and 17 players who continued beyond the free play. The pilot paid for itself within 28 days and led Planet Hollywood to expand its mobileStorm SMS efforts.

Planet Hollywood