Case Study: Planet Funk achieves 377% ROI with mobileStorm mobile coupons

Planet Funk Mobile Coupons Bring 377% ROI for Apparel Retailer

Planet Funk, a West Coast fashion retailer with 21 stores and an online shop, faced a challenging holiday season and needed a simple, trackable promotion that worked both in-store and online for its mobile-first, trend-conscious customers. To meet that need it partnered with mobileStorm and used the mobileStorm digital marketing platform’s Mobile Coupon system to create a mobile-driven promotion.

mobileStorm implemented a tiered mobile coupon campaign (shared shortcode 38714, keyword Pfunk) launched November 21, offering discounts based on spend. By December 31 the program generated nearly 2,000 coupons with a 91% redemption rate, drove over 20% of Planet Funk’s December revenue, and delivered a claimed 377% ROI—results that convinced Planet Funk to expand its mobile strategy with mobileStorm.

Planet Funk

Kitri Lomaka

Planet Funk