Case Study: Broad River Furniture achieves $138K in four days with mobileStorm SMS and Email Coupons

Generate Revenue With Mobile Coupons

Broad River Furniture, a regional Ashley Furniture retailer in North and South Carolina, needed a better way to reach customers as newspaper ads lost effectiveness in a tough economy. Working with mobileStorm, the company turned to permission-based SMS and email marketing to promote targeted offers and drive traffic away from competitors.

Using the mobileStorm 4.0 digital messaging platform, Broad River Furniture launched a four-day “Secret Sale” sent only to subscribers by text and email. mobileStorm helped track coupon performance and campaign results, and the sale generated $138,460 in revenue after $24,491 in discounts, with $85,438 attributed to SMS and $53,022 to email.

Broad River Furniture

Charlie Malouf

Chief Operating Officer