Case Study: East Coast Casino achieves higher direct ROI with mobileStorm coupon manager

East Coast Casino Gets Serious about Mobile Marketing

East Coast Casino worked with mobileStorm to grow its text-message subscriber base and drive measurable casino ROI, while navigating state compliance requirements such as age verification and responsible gaming language on opt-in pages. The casino also needed a way to compare which mobile offer generated the best direct return and to prevent message sharing or multiple redemptions.

Using mobileStorm’s SMS platform and coupon manager, East Coast Casino ran tracked offers with unique coupon codes to test free play against free play tied to a buffet purchase. mobileStorm’s solution showed that the no-buffet offer performed best, generating 1,184 redemptions and $21,686.37 in tracked casino win versus 184 redemptions and $4,444.79 when a buffet purchase was required, proving mobile offers could drive both gaming revenue and incremental spend.