Case Study: Chumash Casino achieves 121% ROI from a single mobile campaign with mobileStorm

Chumash Casino Realizes 121% ROI from a Single Mobile Campaign

Chumash Casino Resort, a Native American–owned gaming resort near Santa Barbara, needed to drive incremental visits and spend while maintaining a predetermined 30% reinvestment level and proving text messaging as a revenue-driving channel. They partnered with mobileStorm and used mobileStorm’s mobile engagement platform and SMS/text messaging to deliver highly targeted player offers.

mobileStorm and Chumash ran a weekend SMS campaign (34,000 messages) with $25/$50/$100 slot free-play segments redeemable only in the casino; segmentation matched offers to player value to stay within the reinvestment threshold. The campaign achieved a 40% response rate (versus 10.3% for a similar larger property) and, after mobileStorm’s platform and services, produced a 121% return on investment from that single campaign, confirming SMS as a high-impact channel and identifying $25 free play as a conversion sweet spot.

Chumash Casino