Case Study: Taild Sports Inc. dominates DFS growth with MobileAction

Taild Sports Inc boosts post-install conversions by 65% with MobileAction

Taild Sports Inc., a company in the competitive daily fantasy sports market, faced the challenge of standing out against established giants. They needed to quickly establish a strong presence, differentiate their app called Chalkboard, and manage user acquisition costs effectively. To tackle this, they partnered with the vendor MobileAction and used its managed services for Apple Ads campaigns along with tools like Keyword Advisor and Search Ads Intelligence.

The solution from MobileAction involved managing their Apple Ads campaigns, using automation for optimization, and identifying high-value keywords used by competitors. This strategy led to significant results for Taild Sports, including a 65% increase in post-install conversion rates and a cost-per-first-time-deposit that was 50% lower than the industry average. Furthermore, their app's category ranking jumped approximately 69.9%, greatly increasing its visibility.

Taild Sports Inc