Case Study: Starform boosts ranked keywords by up to 150% with MobileAction

Starform boosts ranked keywords by 150% with MobileAction

Starform, a small independent video game development studio, faced challenges in App Store Optimization due to limited bandwidth and a lack of confidence in its data. Competing in crowded game categories with a lean team, their efforts were constrained by fragmented tooling and the difficulty of scaling localization. They turned to MobileAction's platform to find a clear, practical, and fast solution.

MobileAction provided a solution combining strong data depth with an intuitive UI and responsive support. By leveraging tools like Keyword Tracking and the Localization feature, Starform expanded its metadata coverage from 3 to 10 languages. This data-driven approach delivered immediate results, including a 150% increase in ranked keywords in Spanish, a 60% increase in German, and a 33% increase in Italian, significantly boosting the studio's global visibility.

Starform