Case Study: Square achieves 50% ROAS uplift and 40% CPC decrease with MobileAction

Square lifts ROAS 50% and cuts CPC 40% with MobileAction

Square, a global technology company offering commerce and payment solutions, faced challenges in managing its Apple Ads campaigns across multiple geographies and currencies. The company struggled with inefficient manual reporting, inaccurate keyword translation tools, and the difficulty of scaling growth while maintaining brand efficiency and ROAS. To address these issues, Square partnered with vendor MobileAction and implemented its CMP platform for campaign management.

MobileAction provided a solution that integrated budget allocation and automations tools. This allowed Square to automate bids, optimize campaigns for ROAS and share of voice, and manage budgets with daily or monthly caps. The implementation led to significant results, including a 50% uplift in ROAS and a 40% decrease in CPC. Square also saw an 81-99% increase in share of voice for its brand terms and a substantial decrease in both CPI and CPA.

Square