Case Study: SplashLearn achieves 160% download uplift in new markets with MobileAction CMP

SplashLearn boosts downloads by 160% with MobileAction

SplashLearn, an adaptive learning program for children, faced challenges in efficiently monitoring and scaling its Apple Ads campaigns across new international markets. The manual process of pulling and matching data from multiple sources was time-consuming, hindering their ability to optimize campaigns quickly and find new keyword opportunities. To overcome this, they implemented MobileAction CMP.

By using MobileAction CMP's integrated dashboard and automation features, SplashLearn automated its optimization processes and gained deep insights into keyword performance. This solution enabled them to restructure campaigns and conduct extensive research. As a result, MobileAction helped SplashLearn achieve a 160% uplift in downloads in new markets and a 40% increase in tap-through rate (TTR) in a major market.

SplashLearn