Case Study: ShyftUp increases Evernote registration volume by 48% with MobileAction CMP

ShyftUp increases registration volume by 48% with MobileAction

The customer, ShyftUp, a global mobile user acquisition agency, faced a challenge scaling registration volume for their client Evernote via Apple Ads while keeping acquisition costs flat. Their manual process of optimizing campaigns was extremely time-consuming. To address this, they turned to the vendor MobileAction and its product, MobileAction CMP.

MobileAction implemented its CMP platform to automate and optimize ShyftUp's Apple Ads campaigns. The solution saved significant operation time and reduced human error. As a result, ShyftUp achieved a 48% increase in registration volume for Evernote and simultaneously decreased the cost-per-registration by 6% within three months.

ShyftUp