Case Study: Sesh Fitness cuts CPA by 75% and doubles ROAS with MobileAction CMP

Sesh Fitness cuts CPA by 75% and doubles ROAS with MobileAction

Sesh Fitness, a health and fitness app for women, faced challenges scaling and optimizing its Apple Ads campaigns. The manual process was time-consuming and error-prone, making it difficult to control ad spend and achieve a satisfactory return. To overcome this, Sesh Fitness partnered with vendor MobileAction and implemented its CMP Automations tool.

Using MobileAction's solution, Sesh Fitness automated its campaign management, which dynamically adapted to market changes. The automation templates paused underperforming keywords and increased bids on successful ones. As a result, Sesh Fitness cut its cost per acquisition (CPA) by 75% and doubled its return on ad spend (ROAS), achieving over 100% ROAS by December 2023.

Sesh Fitness