Case Study: Rec Room reduces CPA by 45% and saves daily ops time with MobileAction CMP

Rec Room lowers CPA by 45% with MobileAction

Rec Room, a social gaming platform, faced the challenge of optimizing and scaling its Apple Ads campaigns with a small team. It was difficult to lower their cost per acquisition (CPA) and find new revenue-driving keywords due to a lack of visibility and keyword-level revenue data from other tools. They turned to vendor MobileAction and its product, MobileAction CMP, for a solution to automate campaign management and gain full-funnel reporting.

MobileAction CMP implemented its AI-based smart automations to monitor and optimize Rec Room's campaigns 24/7. This solution provided an integrated dashboard combining Apple Ads and MMP data, enabling quicker analysis and strategic decisions. As a result, Rec Room decreased its CPA by 45% within five months while significantly reducing daily operation time, allowing the team to focus on improving their overall user acquisition strategy.

Rec Room