Case Study: Rappi scales Apple Ads spend by 168% with MobileAction CMP

Rappi scales Apple Ads spend by 168% with MobileAction

Rappi, an on-demand delivery app operating across Latin America, faced a challenge in efficiently scaling its Apple Ads campaigns. Manually optimizing bids across multiple markets was a time-consuming process that hindered their ability to grow spend and improve return on investment. They partnered with MobileAction and utilized its CMP product to overcome this obstacle.

By implementing MobileAction CMP's Smart Automation Rules, Rappi automated its campaign management. This solution increased bids only on well-performing keywords aligned with their KPIs, enabling safe and efficient scaling. As a result, Rappi scaled its Apple Ads spending by 168% and achieved a 58% uplift in installs within a single month without exceeding its cost-per-acquisition goals.

Rappi