Case Study: Ortak achieves a 62% increase in App Store category ranking with MobileAction

Ortak boosts App Store category ranking by 62% with MobileAction

Ortak, a finance app in Türkiye, faced a challenge with low visibility on the App Store, ranking around 190th in its category and being found for only 89 keywords. This poor performance was hindering user acquisition for their investment management app. To address this, they turned to the vendor MobileAction and utilized its ASO Intelligence and App Intelligence products to improve their App Store Optimization strategy.

MobileAction's solution enabled Ortak to conduct competitor analysis and identify high-performance keywords. By leveraging these insights, Ortak dramatically improved its organic visibility. The results included a 294% increase in keywords ranked for (from 89 to 351), an 18% increase in their organic visibility score, and a 62% improvement in their category ranking, moving from 190th to 71st.

Ortak