Case Study: Moneyhub decreases CPI by more than 20% with MobileAction CMP

Moneyhub decreases CPI by more than 20% with MobileAction

Moneyhub, a UK-based financial wellness app, faced rising customer acquisition costs due to intense competition in the finance category on Apple Ads. Their goal was to decrease their cost per install (CPI), but the team lacked the time to manually manage keyword bids and discover new opportunities effectively. To address this challenge, they turned to the vendor MobileAction and its product, MobileAction CMP.

The solution from MobileAction involved leveraging their Account Management team to create a targeted keyword playbook and set up automation rules based on Moneyhub's key metric, cost per registration. By integrating their MMP and utilizing these smart automations, Moneyhub was able to optimize its campaigns efficiently. As a result, MobileAction helped Moneyhub achieve a more than 20% decrease in CPI, allowing them to acquire more installs at a significantly lower cost.

Moneyhub