Case Study: Moburst achieves 80%+ more new downloads with MobileAction and MobileAction CMP

Moburst boosts new downloads by 80% with MobileAction

Moburst, a full-service mobile marketing agency, faced a significant challenge in managing thousands of Apple Ads keywords for its diverse client portfolio. The lack of a unified intelligence source meant data was siloed across spreadsheets and native dashboards, forcing the team into a reactive and time-consuming manual process. This operational drag threatened performance targets and limited scalability. Vendor MobileAction's solutions were sought to address this.

By implementing MobileAction's intelligence products and the MobileAction CMP for automated campaign management, Moburst created a single, data-driven workflow. The solution featured Smart Bidding for CPA and ROAS targets and automation rules for rapid optimization. This integration resulted in an 80% increase in new downloads and over 150% more custom conversions for a flagship app. Additionally, the partnership with MobileAction's team saved over 100 analyst hours through automation and provided valuable strategic support.

Moburst