Case Study: Mellon boosts organic visibility and keyword coverage with MobileAction

Mellon boosts organic visibility by 20% with MobileAction

Mellon, an Istanbul-based app development studio, faced challenges in optimizing its app store presence due to intense competition and a lack of detailed data. With limited access to competitive benchmarks, its manual ASO workflows relied on hunches, making strategic keyword prioritization difficult. To address this, Mellon partnered with vendor MobileAction and utilized its ASO Intelligence tools for keyword research and visibility reporting.

By integrating MobileAction's solutions, Mellon gained actionable insights into keyword performance and competitor strategies. This data-driven approach allowed the studio to optimize its workflows effectively. As a result, Mellon achieved a 20% increase in both organic visibility and the number of ranking keywords across its target markets, leading to a steady rise in organic installs without additional paid spend.

Mellon