Case Study: M&C Saatchi Performance boosts app visibility and conversions with MobileAction

M&C Saatchi Performance boosts visibility by 90% with MobileAction

M&C Saatchi Performance, a global performance marketing agency, faced challenges in managing App Store Optimization (ASO) for its diverse global clients. The agency needed a single source of truth to analyze ranking data across markets and understand their competitive positioning. To overcome these obstacles, they turned to the vendor MobileAction for a solution using its ASO Intelligence tools.

MobileAction implemented its advanced ASO tools, including the Keyword Gap and Keyword Optimization features, to provide granular data and streamline metadata creation. This solution delivered significant results for M&C Saatchi Performance's clients, including an average 90% increase in app visibility, a 20% boost in organic installs after the initial optimization, and a 37% improvement in conversion rates on Apple Ads campaigns.

M&C Saatchi Performance