Case Study: LITE Games increases playtime and user retention with MobileAction CMP

LITE Games increases playtime by 83% with MobileAction

LITE Games, a developer of casual mobile games, faced a challenge scaling their Apple Ads campaigns with a small two-person team. They needed to acquire users with high playtime for their ad-supported games but were limited to manually managing only 20-30 keywords, which risked overspending and inefficient results. Their business model required a way to optimize campaigns based on in-app user engagement, a capability lacking in their other marketing channels.

Using MobileAction's Campaign Management Platform (CMP), LITE Games automated their bidding based on custom goals tied to user playtime. The MobileAction solution enabled them to automatically adjust bids for high-performing keywords and efficiently discover new keywords using ASO Intelligence. This approach led to significant improvements, including an 83% increase in user playtime and boosts in retention rates, such as a 27% increase in D7 retention, making Apple Ads their top channel for acquiring high-quality users.

LITE Games