Case Study: Kwalee achieves 2x more installs and 150% higher Apple Ads spend with MobileAction

Kwalee scales Apple Ads spend by 150% with MobileAction

Kwalee, a hyper-casual mobile game publisher, faced the challenge of manually managing a high volume of Apple Ads campaigns for its numerous games. With a small team, it was practically impossible to optimize hundreds of keywords while trying to scale their ad spend and maintain a reasonable cost per acquisition (CPA). They partnered with vendor MobileAction and used its CMP product to find a solution.

MobileAction implemented its AI-powered automation rules, allowing Kwalee to create over 100 workflows to optimize and scale campaigns around the clock. This solution enabled Kwalee to scale its Apple Ads spending by 150% while more than doubling its monthly installs, all while maintaining a competitive CPA level.

Kwalee