Case Study: italist boosts app installs and lowers CPA with MobileAction

italist boosts installs by 31% and cuts CPA by 8.9% with MobileAction

italist, an e-commerce platform for luxury fashion, faced challenges in optimizing its Apple Ads campaigns to enhance app visibility and user acquisition. Their manual processes were time-consuming and ineffective, and they lacked tools for competitive analysis. They partnered with MobileAction to implement a more strategic approach using its App Store Optimization and paid campaign performance tools.

MobileAction provided italist with accurate analytics and campaign automation tools, which streamlined ad management by automatically adjusting bids and keywords. This data-driven approach, supported by MobileAction's team, led to significant results. italist achieved a 31% increase in installs and a 22.7% decrease in cost per acquisition in the UK, alongside an overall CPA reduction of 8.9% in one month.

italist