Case Study: HubX achieves 3x Apple Ads spend growth and 300% app growth with MobileAction

HUBX scales Apple Ads spend 3x and boosts growth 300% with MobileAction

HubX, a major publisher in the utility and productivity app category, faced the challenge of scaling its Apple Ads spend profitably. Starting with a modest budget in early 2024, the company needed to efficiently identify high-performing keywords and optimize custom product page creatives to improve conversion rates in a competitive market while maintaining a strong return on investment.

HubX partnered with MobileAction to implement a solution using their Automations, CPP Intelligence, and CPP A/B Testing tools. This allowed for automated management of discovery campaigns and data-driven creative optimization. As a result, HubX successfully scaled its Apple Ads spend by 3x and achieved a remarkable 300% year-over-year growth for its Home AI app in the US, all while improving key performance metrics like conversion rates.

HUBX