Case Study: Hike achieves 35% lower CAC and 55% higher ROAS with MobileAction

Hike cuts CAC 35% and boosts ROAS 55% with MobileAction

Hike, an Indian gaming company, faced significant challenges scaling its Bingo Champions app in the competitive U.S. market. Their team struggled with a lack of data for Apple Ads and ASO, relying on manual processes for keyword tracking and competitive research, which delayed optimizations and limited growth. They turned to MobileAction's suite of products, including Automations and SearchAds Intelligence, to address these issues.

By implementing MobileAction's automated bidding rules and competitive intelligence tools, Hike transformed its user acquisition into a data-driven process. The solution provided by MobileAction delivered substantial results, including a 35% decrease in customer acquisition cost and a 55% increase in return on ad spend. The team also achieved broader keyword coverage and significantly faster optimization cycles.

Hike